World Cup Fútbol HQ at Bayside, I developed the visual identity and promotional creative for a series of World Cup watch parties hosted at Pier 5 at Bayside Marketplace. The campaign was designed to capture the energy, excitement, and international spirit of the tournament while positioning Pier 5 as a go-to waterfront destination for fans to experience the matches together. The creative extended across digital and social media, combining bold soccer-inspired visuals, vibrant colors, and event-driven typography to create a cohesive campaign that felt energetic, festive, and unmistakably connected to the World Cup atmosphere.